This week Facebook invited me to try their new version of Facebook Insights for Pages prior to it being available for all users and all i can say is WOW!! This new format makes reading and comprehending facebook page insights so much easier and it also contains extra information that wasn't available before. I particularly like the option to see the times of day that the average number of people who saw any posts on Facebook in an hour (these figures are taken directly from your page's facebook likers - not a facebook average. I also like the insight that shows the average number of your fans who saw any posts on Facebook in an hour, on a given day of the week. This surprised me by providing insights that for one particular business page that I manage, Sunday was surprisingly the best day to post on that particular business page, while Mondays have the least amount of activity by users. The time of day when most of this page's users are online is 8pm which supplies me with future planning tools to post at that particular time rather than times that are often chosen to post, like 5.30am-6.30am which actually is one of the times when this page has limited number of users online.
Best Post Types
This new insight proves once and for all that facebook is "All about the images" (See a prior post on this topic here). The Best Post Types insight shows an easy to read graph based on the success of different post types based on average reach and engagement.
Best Post Types Insights for a business page with 450 likers. (copyright Blue Bird Internet Marketing)
These are only a couple of the many useful insights/graphs and tables available with the new page insights option that will be coming soon to all page owners. I am thoroughly looking forward to this change and think business owners will be really excited to receive insights they can understand and view easily.
What type of insights do you want to be able to receive for your business page?
Blue Bird Internet Marketing
So it happens to the best of us... every now and then some pathetic individual or spammer decides to make inappropriate or unwanted comments on your precious Facebook Business Page - which quite honestly is a pain in the you know what!
Instead of just deleting their unwanted comment, why not block the user alltogether? Its a very easy process and this is how it is done:
1. Find the unwanted comment on your Facebook Business Page.
2. Hover over the comment and in the top right corner of the comment you will see a small cross appear. Click on this cross. (shown in photo below) it will say mark as spam once you have clicked on the cross.
3. You will then get another small message from facebook saying that "You've hidden this comment so that the person who wrote it and their friends can see it still" It offers a choice to undo the action of hiding the comment or to ban the user... Click on Ban User (see Below)
4. The final screen message will say that you have "Deleted the comment so that no one can see it" It then offers an option to report the comment as abusive - this is totally up to you. It also gives confirmation that the particular user has been banned from your page - YEY! (See Image below)
If you are would just like to remove a certain person from your business page that has not commented on anything, but is a liker, just send me an email at email@example.com
and I can talk you through it.
Like Us on Facebook.... Something that we see branded on business cards, store fronts, market stalls and even on cars on a daily basis. Businesses are being pro-active trying to cover all areas of marketing their business by using social media... but what is in it for us as users? Why should we like you on facebook?
Today I had a discussion with a facebook user who put across some very valid points, that I myself notice on a daily basis for business reasons, but one's that I havent heard socia media users voice honestly before. The facebook user said that she was quite honestly sick of looking up business pages on Facebook that have asked her to "like" their page or whose information she has found through other resources, only to find that the Facebook business page was very limited without any information at all on the business itself.
Sadly this is very common and dissapointing for users. Fed up with coming across social media pages with little or no information, users are unliking the page or hiding it from their newsfeeds.
Things to remember as a business page owner for your social media sites:
1. Can Users find all of your contact information including address, phone and email?
2. Is there a concise description on what your business services are, or what products you stock and are your photos up to date?
3. Are your prices listed if you have stock for sale, and do you offer postage, where do users find this information and how will they know how to order?
4. Do you respond to questions on feedback on your social media page or do you ignore those how have taken the time to ask you a question, respond to one of your posts or leave a comment?
5. Most importantly Treat your facebook or social media page like a store front, ensure it is attractive, informative and most of all not empty!
Im off to check on my own page now and take a little of my own advice...
EcoRidge Hideaway Chalets are the perfect place to visit to relax and escape to a country Bed and Breakfast with fascinating views. EcoRidge is located in the mountain range of Preston and with 50 acres of private bush land, you can relax, lie back and enjoy the views, experience the local flora and fauna (many birds), walk the property bushtrail...or... go and explore Toowoomba and the Darling Downs. Photography enthusiasts will love the endless photo opportunities at ecoRidge Hideaway.
Blue Bird Internet Marketing was hired to enhance the existing Social Media Facebook Profile of ecoRidge Hideaway, buy suggesting options to create a fully functional Facebook Page for the business. Custom Tabs were created, linking the chalet's Email Newsletter Sign Up Form, their Blog and a custom tab to their booking button for easy accommodation bookings and enquiries directly through facebook. Custom Tab Images were created to compliment the colouring and fonts of the ecoRidge Logo and existing website. The overall result looks fantastic and I look forward to the upcoming status updates from this beautiful accommodation provider.
You can visit the Facebook Page for ecoRidge Hideaway at Preston HERE
. Be sure to click the "Like" Button and sign up for their Email Newsletter, or follow their Tumblr blog to keep up to date with the latest events and specials at this beautiful mountain hideaway.
If your facebook Page needs a few extras, send us a quick Email
to see how Blue Bird Internet Marketing can enhance your businesses profile.
The Toowoomba Bird Observers Club was founded in 1975 by a passionate group of birding enthusiasts. Over the years the group has grown markedly now hosting field trips and birding events. The club has a low cost membership fee but is highly worth it. The Toowoomba Bird Observers Website is a fantastic resource for all local birding information, a forum and the opportunities to share sightings and recordings with other like minded people.
Blue Bird Internet Marketing has created a Facebook Timeline Page for the TBO Club that will work as a fantastic resource for newtworking and sharing photographsby birders and wildlife lovers World Wide. The photographs in the Facebook Page albums are equisite.
Facebook Page Timeline Cover Image Design by Blue Bird Internet Marketing, incorporating the existing Logo for Toowoomba Bird Observers Club.
Wildlife, Bird and Nature Lovers and those interested in the Darling Downs Area will sure to be interested in the information and breath-taking photographs by local birding photographers on the TBO Facebook Page. You can visit the page HERE
. Remember to press Like on the page and then browse the images in the Photos section. Don't be afraid to leave a comment for the photographer!
This has been a most enjoyable project to work on and I am now inspired to improve my birding photography skills.