When it comes to Social Media posts for Business Pages and Community Groups, updates that include striking images get the most response from social media users.

Social Media users who log in to their home page are more likely to click on an image that you have posted that catches their eye's attention, rather than read a lengthy status that doesn't contain images.

So what do you need to remember when taking images or uploading ones on your social media sites, website or blog?

1.    Clarity.  Ensure that your image is clear.  Don't bother posting fuzzy, blury images.  Ensure that your image is of good quality and gets your point across. 
2.    Viewability.  Ensure that when you take your photo, that it is upclose and centred.  Social Media Home pages will crop your image to display on your timeline or the home page so centered clear images are important.  When taking your image either from your phone or camera, ensure that you get close to the subject and that labeling is visable.  The beauty of digital, is that there is no limit of the number of photos you can take to get it right.  Ensure that lighting is adequate when taking your image.
3.    Creditation.  When using someone else's image from the internet ensure that you have approval to use that image and that you give the image the credit to the photo owner.
4.    Label your images.  Your readers often want to know more about your image. Where was it taken, what is it of (e.g. product) where can it be purchased.  Ensure that you provide these answers and links to other social media pages or your website to take full advantage of the response your image may receive.
5.    Information.    If your business is one that has many attractive photos of products etc, it may be worth considering opening a Pinterest account, Instagram or Flickr account as a way of sharing your images to a wider audience.  If you have these photo sharing accounts, ensure that you mention this in your social media posts so viewers have the option of finding your other images easily.

Happy Snapping!

Judi
www.bluebirdinternetmarketing.com

Are you or one of your employees attending an event representing your company in the near future?

Many business professionals often attend networking events for either business or social reasons.  It is easy to forget that you are the face of your company at all times, and you never know what contacts you will meet at any type of event or social gathering.  You don't have to push your business on everyone at the event, but lets face it, often one of the easiest ice-breaker questions is "what do you do for a living". 

My top tips for making the most out of any social or business event:

1.    Share what you are doing with your social media contacts on your business page and personal page a few days before the event, and the morning of the event if time permits.  Make sure to tag the event location or organisers in these posts.
2.    Dress appropriately for the event.  Remember that you are the face of your company.  If you have a formal uniform with your business logo/name embroided on it, this may be appropriate attire for some events.  (This does not include embroided polo-shirts.)
3.    Be prepared, even if it is not a work related event, take your business cards with you, and have them where you can easily access them to hand out if the need arises.  (You will be kicking yourself if you forget them and a potential client/business associate asks you for a card!)
4.    Take a notebook or diary to jot down names and business names to research and connect with later.

There will be more networking advice in my up-coming posts.

Until Next Time...

Judi
Blue Bird Internet Marketing